2010
Pezel founded
A two-person studio building web apps for service businesses.
An independent software studio. Custom platforms, applied AI, and Finvo, our white-label billing product.
Pezel began in 2010 as a two-person studio building web apps for service businesses. Fifteen years later, it's the same idea, with more practice behind it.
In the first decade, we built internal tools, billing systems, customer portals, and the integrations between them. The kind of work that runs every day for years.
Today the studio is three offers in one shop: Finvo for white-label billing, Software for custom platform builds, and AI Engineering for production AI work. The same eight people across all of it.
Less of a manifesto, more of a list of preferences we've had since 2010. The work tends to be better when these are true.
Every engineer on a Pezel project has at least eight years of production experience.
Anything we build hits production with monitoring, runbooks, and tests. Demos are for approving the direction, not for shipping.
Postgres, TypeScript, well-known frameworks. We pick novel tools when they earn it.
Architecture docs, runbooks, decision logs. If a Pezel engineer leaves your project tomorrow, the next person can pick it up cold.
Your repo, your accounts, your IP. We work in your environment and hand it back clean. No weird licensing, no held-hostage credentials.
We tell you what's in, what's out, and what's risky. If a deadline is unrealistic, we'll say so before you sign. Surprises are an engineering failure.
What we measure: shipped systems, time in production, things still running.
A core stack we've shipped on for years, picked because it stays out of the way. We add tools beyond this list when a project genuinely calls for it.
Production interfaces with real accessibility, performance, and design that holds up over years of iteration.
Well-typed, well-tested, observable from day one. Data modelled to be queried, not just stored.
iOS and Android in their first language. React Native or Flutter when shared code is the better trade.
Retrieval, evals, and agent infrastructure on the AI side. Deployments, monitoring, and infrastructure-as-code underneath everything.
Pezel is a senior team building custom software and applied AI, working with our clients from first conversation through long after launch. Tell us what you're working on.